Packaging . UI/UX . Branding .
Bayer Intelligent Packaging
As a dive into the future of health, I created an extension and rebrand of the current Bayer product line. In an environment that is induced with information overload, my goal is to tackle the issues with over-the-counter medication. These issues include confusion between brands and products, as well as keeping track of dosage and product expiration date.
Through my research, I found that the future of OTC products was to combine it with interactive intelligence to make self-diagnosis and self-treatment easier for those seeking pain relief. Known for their aspirin, Bayer can also raise awareness for heart health by incorporating their brand into smart devices that monitor heart rate.
What if a label can act as a touch screen?
Retail + Digital Experience
Both the kiosk and mobile phone will serve as a "one minute clinic" for the user to confirm his or her symptoms and have and easier way to find the products suitable for their body type and lifestyle.
The devices will react to smart labels. This allows for quick access without any confusion or uncertainty for the user.
Synced with smart home devices
Copyright Angela Baek 2018 .